Brand Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most effective business asset. There the specific misconception that registering a company, purchasing the website names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise as to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description within the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that the business produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect vehicles and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval to be the exclusive user of the specified trademark for the plethora of goods and services requested for under the application.